Friday, March 12, 2010

Uninor


I have no idea if Uninor - the mobile communication brand targeting the young/lower middle class youth - is a dictionary word or not. I am also not sure if this brand will succeed in hyper competition of established brands. But looking at the characters in advertisements - simple, intelligent and in no way vulgar/flashy/posing; makes me identify myself with them.

No idea how the brand is performing.

3 comments:

Pankaj Upadhyay (पंकज उपाध्याय) said...

even I love their branding style...its like web 2.0...giving them the space to say something with their photo.. :)

btw good to see that you are regularly writing to your English blog..keep them coming..

प्रवीण पाण्डेय said...

प्रचारजगत में जनसाधारणी चेहरों की एक अलग माँग है ।

अभिषेक ओझा said...

I heard some existing companies (Airtel) complained TRAI to control predatory pricing by uninor. They must be doing good business.